Role
BrandingWeb DevelopmentAR Experience Concept
A cultural product platform that integrates Indonesian-themed merchandise with augmented reality experiences.
Nusacraft combines cultural merchandise, brand storytelling, and AR-driven product interaction.
The concept needed to feel cultural and commercial at the same time while introducing AR without making the buying journey confusing.
Dsolve built a visual direction, commerce structure, and AR experience concept that supports exploration and product discovery.
The project frames cultural products as a richer digital experience, not only a static product listing.